I once had a client who I met at a book fair, where I had a table promoting my ghostwriting services. He came up to me and said, “Oh, I want to write a book—I need to talk to you.” I said, “Great—what do you want to write a book about?” And he said, “I don’t know.”
Now there was a challenge. He just felt that he had a book inside him somewhere, but he’d never written anything, or thought much about what he wanted in his book, until that moment. You meet a lot of “tire-kickers” at book fairs, but this guy was serious. He actually hired me to help him find out what his book was about. I charged him a low consulting fee to spend some hours talking about why he wanted to write a book, what his passions were, who he wanted to reach, and so on, and I recorded the conversation. And eventually a focus for the book did emerge, and he then hired me to ghostwrite it for him.
The book was about psychic hunches and how to follow them through.