If you are a writer seeking to learn how to write for others, as others, my online program Learn to Ghost will help you get started and succeed as a ghostwriter.
Here’s one of the many tips from this program, about something many writers dislike: marketing. The problem with marketing ghostwriting services is that ghosts are supposed to be invisible. You’re not supposed to tell people who you’ve worked for. But if you’re invisible, how do people know you’re here?
The marketing section of Learn to Ghost covers subjects such as Freebies, Diversification, Identifying your Niche, Networking, Promoting, Referrals, Teaching & Speaking, Persistence, and more. Here’s an excerpt for free:
Identify Your Niche
It is important to identify your ideal clients for marketing purposes, of course. But it’s also important because you will not fit with everyone. What kinds of books do you like to read, and write? What is your passion? Your best clients will come from those who share it.
Your niche will be unique to you, and it is worthwhile to spend some time identifying who you want to write for, and why. For example, the two niches on which I focus my marketing efforts are:
- People wanting to write their memoirs, either because they feel their stories will resonate with people with common issues, so the books will have commercial potential; or because they want to leave a legacy for their descendants.
- Small business owners or service professionals, who wish to enhance their credibility and prestige, and build their businesses by establishing themselves as industry authorities. These small business professionals also have another advantage as a target market – they often need writers for website content, blog posts, articles, or e-books.
Another good idea is to identify who you don’t want to write for, and why. I don’t write medical books (unless written for laymen), high-tech books, financial books (unless written for laymen), or fiction. There are ghostwriters who do, of course. I don’t write books, articles, or blog posts that require scholarly research, multi-sourced references, numerous footnotes, and the like. Scholarly ghostwriting is a whole other animal.
You might notice that my targets are often excellent candidates for self-publishing. I don’t focus on books that need to be published by well-known publishers in order to be successful. (Although many of my clients have been published by traditional publishers.) So a facet of my niche is specializing in writing for people who will likely be self-published authors. It is one of my missions to combat the poor-writing stigma attached to self-published books. Two stigmas at once – I am brave.
I have written many different kinds of books, covering a huge array of subjects, but even though I’ve written about hypnotherapy, psychic horses, generational differences, trans-cultural adoption, shamanism, combating constipation and diarrhea, prostitution, living with cancer, remodeling houses, company histories, financial systems – I could go on – but these all have something in common. They all fit my “niche.”
What I’m best known for are books that are rich in storytelling, especially if they contain historical elements. Often the books I write combine storytelling or history with promoting a business, service, or cause. I think storytelling sells. And it’s what I am all about. I am a historian by education, yet I spent twenty years as a marketing professional; so my educational and business background have come together in my ghostwriting niche, and married my passion for storytelling.